Prime High-Street Retail Asset

ROME, Rione Prati - Via Cola di Rienzo. Prime High-Street Retail Asset. Category D8 – Former COIN flagship.

• Ref. JIA73
• 7.790 sqm.
• 14 Bathrooms

ROME, Rione Prati - Via Cola di Rienzo. Prime High-Street Retail Asset. Category D8 – Former COIN flagship.

1. Rational Investment
The acquisition of the asset of Via Cola di Rienzo 173A–175–1 represents a core plus / value add investment opportunity in one of the most consolidated and liquid high streets in Rome. The combination of scale, prime position, absence of structural vacancy in the area, product rarity and immediate availability allows the investor fund to:
• access a trophy asset with revaluation potential
• implement premium re-tenanting strategies
• generate yield expansion through repositioning
• consolidate presence in a market with a high entry barrier
The property, former COIN flagship, offers an ideal platform for international operators and experiential formats, with a return potential above the average of the Roman high street market.

2. Asset Description
2.1 Overview
• Address: Via Cola di Rienzo 173A–175–1, Rome
• Destination: D8 – Buildings for special commercial needs
• Status: Vacant property
• Floors: S1 – Ground – First
• Access: Multiple, with strong visibility on the road
• Frontage: Large exposure on Via Cola di Rienzo
2.2 Surfaces
• Total surface area — 7,790 m2
• Sales surface area — 5,000 m2 on three levels
• Food area - 500 m2
• Warehouses and ancillary spaces — 2,290 m2
2.3 Level layout
• Ground Floor (T): Large open space sales areas, maximum visibility, ideal for global flagships.
• First Floor (1): Continuity of exhibition and sales, suitable for fashion, lifestyle, beauty, home.
• S1 Floor: Sales area, warehouses, internal logistics, technical areas, support spaces.

3. Market Overview
3.1 High Street Context
Via Cola di Rienzo is one of the best performing high streets in Rome, characterized by:
• constant and diversified footfall
• consolidated international retail mix
• strong presence of lifestyle and food formats
• growing demand from global brands
• vacancy close to zero
3.2 Competitive Positioning
The asset is placed in the category of large scale prime retail assets, with a very high rarity value: surfaces of this size, in a central position and with a D8 destination, are virtually absent on the market.

4. Strategic Framework
4.1 Repositioning Strategy
The property offers multiple valorization strategies:
• International Flagship
• Food hall / experiential retail
• Multi brand lifestyle hub
• Premium re-tenanting
• Architectural branding
4.2 Value Add Levers
• layout optimization
• increase in income-generating areas
• tenant selection with international covenant
• long-term contracts with indexation
• potential increase in ERV (Estimated Rental Value)

5. Financial Framework (without economic values)
5.1 KPIs Considered (Key Performance Indicators)
• ERV vs current potential
• Rental gap
• Yield on cost
• Stabilized yield
• Capex driven uplift
• Tenant mix optimization
• Scenario analysis (base / upside / flagship long term)
5.2 Scenario Analysis (descriptive)
• Base Scenario: Re-tenanting with consolidated retail operators, stabilization at market values.
• Upside Scenario: Insertion of international flagship with premium fees.
• Long Term Flagship Scenario: Ten-year contract with global brand, significant increase in stabilized yield.

6. Exit Strategy
6.1 Possible exit strategies
• Hold & Stabilize: long-term maintenance with premium tenants.
• Re tenant & Sell: valorisation and disposal to core investors.
• Flagship Lease & Refinance: increase in value through long-term contract and refinancing.
6.2 Buyer Universe
• European core funds
• International REITs
• Sovereign wealth funds
• Private equity real estate
• Family office with a high street prime focus

Conclusion
The asset at Via Cola di Rienzo 173A–175–1 represents a unique opportunity for international real estate funds looking for a prime retail asset with significant valorization potential, in one of the most solid and recognized high streets in Italy. The combination of scale, position, rarity and strategic upside places the property among the most interesting transactions available on the Roman market today.